Baileys | Baileys Lounge global website
Brief: Develop a programme that would help drive year-round consideration and consumption of Baileys.
Idea: Chemistry came up with an award-winning website called The Baileys Lounge to provide a relationship marketing platform with a brand and content identity. The aim is to keep members interested and engaged over time. The activity won a Gold DMA in the brand building category and has now been rolled out globally in 19 markets.
